Gavamedia

What’s SEO?

SEO stands for Search Engine Optimization

It’s all the techniques used to make a website appear higher up on search engines like Google or DuckDuckGo. The goal is to help strangers find you — people that aren’t searching for you specifically, but looking for REALTOR® services in your area. 

Why is SEO important to REALTORS®?

Almost half of all online revenue came from web searches in 2016, versus 1% from social media. This was income from strangers, who arrived because of SEO done right

Getting high up on search engines means more traffic on your websiteAlmost all traffic goes to websites found on the 1st page of Google. No one will find you on page 2. 

SEO can be the difference between 10 visitors, and 10,000 visitors. No matter how many connections you have, or how much networking you do, there are always more strangers than friends.

SEO best practices in 2022

Think of this as a checklist for SEO best practices.

Research your keywords

Keep a list of phrases your potential clients will use when searching for local real estate services.

Content is king

Keep a list of phrases your potential clients will use when searching for local real estate services.

Focus

Keep a list of phrases your potential clients will use when searching for local real estate services.

Format for the web

Keep a list of phrases your potential clients will use when searching for local real estate services.

URL names matter

Keep a list of phrases your potential clients will use when searching for local real estate services.

Image names matter too

Keep a list of phrases your potential clients will use when searching for local real estate services.

External links are vital

Keep a list of phrases your potential clients will use when searching for local real estate services.

Keep it local

Keep a list of phrases your potential clients will use when searching for local real estate services.

New SEO techniques

Search engines are always evolving, so our SEO techniques are constantly changing too. What worked last year, won’t necessarily work in 2022. These are some of the latest SEO strategies:

Encrypt everything

Search engines now reward site-wide encryption. This lets visitors browse in confidence.

Be mobile-ready

Mobile optimized real estate websites rank higher on Google.

Record social media videos

Share short informative videos on YouTube and social media, and link them to your website.
Over 40% of online revenue came from web searches, versus less than 1% from social media

What we do

Gavamedia makes websites for real estate brokers, REALTORS®, and real estate agencies. We specialize in MLS® websites, which connect to CREA’s DDF.

We put all the latest MLS® listings on your website.

All our services…

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