Where social media falls short
Social media only reaches people you've already convinced
; existing clients, and friends-of-friends. But it doesn't convince people you have no connection with. You're preaching to the choir.
Anyone can make a social media page in minutes, so it doesn't establish credibility
. There's an extra level of commitment required to build a quality website, and that demonstrates your commitment to being a REALTOR®
As for your followers, not all of your Facebook posts are even visible
to them. As little as 7% of your social media followers see your posts
Don’t get too excited about those “Likes” you have
You worked hard for your followers, but only a small handful of them “See“ your posts.
What it means when someone “Saw“ your social media post
“Seeing“ your post only means it was one of the hundreds of things someone quickly scrolled passed. It doesn't mean they stopped and read your post, or even watched your video. It only means someone scrolled passed
But even that isn't guaranteed. When looking at this data, these numbers have proven to be inaccurate
, and can't be verified.
Where a website fits in
When done right, a website is the best tool you have to convince a stranger
. People don't search social media for a new REALTOR® — they search the internet. A professional website establishes credibility
in a way that social media cannot.
With SEO implemented properly
, you can get newcomers from web searches
. But this isn't easy. Just like buying or selling a home requires experts, it takes experts to properly craft a website that will be found.
In financial terms, strangers from the web net significantly more revenue
than social media followers
Over 40% of online revenue came from web searches
, versus less than 1% from social media
. By far, most online income is from web searches done by strangers
, and not from social media or referrals.
Over 40% of online revenue is from web searches that leads to a website, and only 1% from social media
An organic search
is when a stranger searches Google for keywords related
to your real estate services, but without searching for you
specifically. They found you "organically," without any referral.
If you already have a website, but it's under-performing, it's your website, not the medium.
Try Gavamedia now for free
How Gavamedia helps
The public needs an expert REALTOR® to buy or sell a home, just as you need an expert to build and maintain your website
. There are endless preventable
mistakes to avoid. Website development is always changing, and impossible for a hobbyist to manage.
Our specialty is building exceptional real estate websites
, and optimizing their performance. The websites we build work great on cell phones
, are easy to use
, and turn strangers into clients
After your website is complete, we still continue a close relationship with you
. Our post-launch relationship is as important as the development phase. We help you monitor your website's performance, pinpoint what's working and what isn't, and help you adapt to your unique market
> Read more about our services