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Real Estate SEO 2022

Search Engine Optimization

It’s hard to believe it’s 2022 already.

What’s SEO?

SEO stands for Search Engine Optimization.

It’s all the techniques used to make a website appear higher up on search engines like Google or DuckDuckGo. The goal is to help strangers find you — people that aren’t searching for you specifically, but looking for REALTOR® services in your area.
real estate seo tips

Why is SEO important to REALTORS®?

Almost half of all online revenue came from web searches in 2016, versus 1% from social media. This was income from strangers, who arrived because of SEO done right.

Getting high up on search engines means more traffic on your website. Almost all traffic goes to websites found on the 1st page of Google. No one will find you on page 2.

SEO can be the difference between 10 visitors, and 10,000 visitors. No matter how many connections you have, or how much networking you do, there are always more strangers than friends.
Google changes its algorithm around 500 to 600 times every year

SEO best practices in 2022

Think of this as a checklist for SEO best practices.

Real estate keywords for SEO

Research your keywords

Keep a list of phrases your potential clients will use when searching for local real estate services.
SEO content for REALTORS

Content is king

Create several pages with useful content. Write to answer common questions asked in the area, and use your keywords.
Focused content for real estate SEO


Each page should have one purpose. If you’re addressing two topics, make them two separate pages.
Formatting for SEO

Format for the web

Proper SEO must include header tags, a page title, a meta page description, & other formatting.

URL names matter

All URLs should describe your page, like gavamedia.com/real-estate-seo-2022.
Real estate images for SEO

Image names matter too

Use human readable image names to improve SEO. Describe the page, like "2022-seo-checklist.jpg".
External links for REALTOR SEO

External links are vital

Share your useful content on social media, and ask real estate related websites to link to it.

Keep it local

Write about the areas you serve. Use local keywords, like your area’s name, or surrounding cities.

New SEO techniques

Search engines are always evolving, so our SEO techniques are constantly changing too. What worked last year, won’t necessarily work in 2022. These are some of the latest SEO strategies:
SEO encryption

Encrypt everything

Search engines now reward site-wide encryption. This lets visitors browse in confidence.
Mobile optimized for SEO

Be mobile-ready

Mobile optimized real estate websites rank higher on Google.
Social media videos for SEO

Record social media videos

Share short informative videos on YouTube and social media, and link them to your website.
“There are no shortcuts to any place worth going.” Beverly Sills

What we do

Gavamedia produces real estate websites for brokers, REALTORS®, and real estate agencies. We specialize in MLS® websites, which connect to CREA’s DDF.

We put all the latest MLS® listings on your website.

All our services...

Gavamedia provides everything you need

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