What is SEO?SEO stands for Search Engine Optimization.
It's all the techniques used to make a website appear higher up on search engines like Google. The goal is to help strangers find you — people that aren't searching for you specifically, but looking for REALTOR® services in your area.
Why is SEO important to REALTORS®?Almost half of all online revenue came from web searches in 2016, versus 1% from social media. This was income from strangers, who arrived because of SEO done right.
Getting high up on search engines means more traffic on your website. Almost all traffic goes to websites found on the 1st page of Google. No one will find you on page 2.
SEO can be the difference between 10 visitors, and 10,000 visitors. No matter how many connections you have, or how much networking you do, there are always more strangers than friends.