Search Engine Optimization
- Published on
- SEO
What’s SEO?
SEO stands for Search Engine Optimization.
It’s all the techniques used to make a website appear higher up on search engines like Google or DuckDuckGo. The goal is to help strangers find you — people that aren’t searching for you specifically, but looking for REALTOR® services in your area.
Why is SEO important to REALTORS®?
Almost half of all online revenue came from web searches in 2016, versus 1% from social media. This was income from strangers, who arrived because of SEO done right.
Getting high up on search engines means more traffic on your website. Almost all traffic goes to websites found on the 1st page of Google. No one will find you on page 2.
SEO can be the difference between 10 visitors, and 10,000 visitors. No matter how many connections you have, or how much networking you do, there are always more strangers than friends.
SEO best practices in 2022
Think of this as a checklist for SEO best practices.
Research your keywords
Keep a list of phrases your potential clients will use when searching for local real estate services.
Content is king
Keep a list of phrases your potential clients will use when searching for local real estate services.
Focus
Keep a list of phrases your potential clients will use when searching for local real estate services.
Format for the web
Keep a list of phrases your potential clients will use when searching for local real estate services.
URL names matter
Keep a list of phrases your potential clients will use when searching for local real estate services.
Image names matter too
Keep a list of phrases your potential clients will use when searching for local real estate services.
External links are vital
Keep a list of phrases your potential clients will use when searching for local real estate services.
Keep it local
Keep a list of phrases your potential clients will use when searching for local real estate services.
New SEO techniques
Search engines are always evolving, so our SEO techniques are constantly changing too. What worked last year, won’t necessarily work in 2022. These are some of the latest SEO strategies:
Encrypt everything
Search engines now reward site-wide encryption. This lets visitors browse in confidence.
Be mobile-ready
